October 2024 – BRD Group has reached a remarkable milestone in the global arena by securing a contract for 219,000 square meters of metal carved siding panels for the QIDDIYA initiative in Saudi Arabia. This accomplishment highlights BRD’s outstanding expertise in metal decorative materials and signifies a major step forward in the company’s strategic growth within the premium Middle Eastern market.
QIDDIYA is a flagship project under Saudi Arabia’s “Vision 2030,” aiming to establish itself as a global hub for entertainment, gaming, and esports. The initiative comprises 25 distinct zones that blend entertainment, sports, culture, and residential spaces, setting exceptionally high benchmarks for participating construction firms.
Since August 2023, BRD Group has been dedicated to this project. Executives from the company have made several trips to Saudi Arabia for on-site evaluations and product demonstrations, showcasing their innovative technology and manufacturing capabilities in metal embossed panels. After nearly a year of persistent efforts, including the provision of customized samples and refinement of corporate qualifications, BRD has triumphed amidst fierce global competition.
This successful bid not only underscores the high regard for BRD’s product quality and service excellence but also establishes a robust foundation for the company’s growth in the Middle Eastern market. Upholding the philosophy of “Quality First, Innovation at the Core,” BRD is devoted to delivering superior metal embossed panels for the QIDDIYA project, thereby contributing to the development of this world-class entertainment venue.
Looking ahead, BRD will persist in advancing its international strategy, demonstrating the prowess and excellence of Chinese building material companies on the global stage through exceptional products and services.
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